Top 5 Must-See Attractions at the Sturgis Rally

Sturgis Rally

The 2023 Sturgis Rally is almost upon us. Whether you’re a new rally attendee or have been coming for three decades, there are just some attractions you can’t miss. 

The Sturgis Motorcycle Rally is an annual motorcycle event held in Sturgis, South Dakota. It is one of the largest and most famous motorcycle rallies in the world. The rally takes place during the first full week of August and attracts motorcycle enthusiasts from all over the globe.

Here are a few of the must-see attractions and things to do at the Sturgis Rally in 2023. 

Full Throttle Saloon: The “World’s Largest Biker Bar”

It only makes sense that the world’s largest biker bar is situated in the motorcycle capital of the world — Sturgis, SD. The Full Throttle Saloon is a staple of the Sturgis Rally, and every year, the biker bar goes all out to help event attendees celebrate. 

This saloon goes above and beyond your typical biker bar. It spans three acres of land and encompasses a 26,000-square-foot building. The entire property gives off biker vibes, from its metal gear counters to the motorcycle memorabilia lining the walls. 

While you can certainly enjoy a great meal and a refreshing drink at Full Throttle Saloon, you can also take advantage of unique amenities like zip lines, a huge dance floor, vintage cars, and multiple music stages. While the Saloon is open year-round, it gives off a different level of energy during Sturgis that you’ll definitely want to experience. 

Sturgis Motorcycle Museum & Hall of Fame

The legendary Sturgis rally has certainly made a reputation for itself, but you may not know how the rally originated. Stopping by the Sturgis Motorcycle Museum & Hall of Fame during the rally can key you into this event’s rich history. You’ll also have a chance to peruse exhibit rooms filled with unique motorcycles that Sturgis fans have donated over the years. 

The museum is open daily from 9 a.m. to 5 p.m., making it a great attraction to check out before the evening events in Sturgis. It’s one of many things to do at the rally in 2023 to help you avoid the hot South Dakota sun and allow you to slow down for a few hours before heading back into the excitement. 

Sturgis Buffalo Chip 

While much of the Sturgis Rally takes place on Main Street, Buffalo Chip is where the party happens. This huge campground is where many motorcycle enthusiasts camp, commune, and party after the daily Sturgis activities have ended. 

Buffalo Chip became a Sturgis Rally staple in 1981 when the city of Sturgis threatened to shut down the rally due to the loud event goers and parties lining the streets. Rally attendees moved the party to Buffalo Chip instead, where they could be as loud and crazy as they wanted. 

Main Street Sturgis

Main Street is the official hub of the Sturgis Rally, and only motorcycles are permitted along this thoroughfare. You can admire the unique vintage bikes other attendees have brought to the rally, browse souvenir shops, enjoy a bite to eat, and mingle with other event goers. Of course, don’t forget to pick up your Sturgis rally patch to commemorate your trip. 

Mount Rushmore National Monument 

If you’re looking for things to do at the Sturgis Rally in 2023 that can help you avoid the crowds, why not take a trip to Mount Rushmore

This monument is just a one-hour drive from downtown Sturgis, and it’s something everyone should experience at least once in their lifetime. Crazy Horse Memorial, Black Hills National Forest, and Spearfish Canyon are also just short drives from Sturgis and are definitely worth the trip. 

Law Tigers, attorneys who ride, are excited to see you at Sturgis 2023. Do you need legal assistance after a motorcycle crash? Call 1-888-863-7216 for your free consultation with a motorcycle accident attorney.